I read this post and those who visit my blog may find it interesting, so I am quoting some of the interesting parts..
http://www.gladwell.com/2001/2001_07_30_a_java.htm
http://www.gladwell.com/2001/2001_07_30_a_java.htm
The original Coca-Cola was a late-nineteenth-century concoction known
as Pemberton's French Wine Coca, a mixture of alcohol, the caffeine-rich
kola nut, and coca, the raw ingredient of cocaine. In the face of social pressure,
first the wine and then the coca were removed, leaving the more banal
modern beverage in its place: carbonated, caffeinated sugar water with less
kick to it than a cup of coffee. But is that the way we think of Coke?
Not at all. In the nineteen-thirties, a commercial artist named Haddon Sundblom
had the bright idea of posing a portly retired friend of his in a red
Santa Claus suit with a Coke in his hand, and plastering the image
on billboards and advertisements across the country. Coke, magically,
was reborn as caffeine for children, caffeine without any of the weighty
adult connotations of coffee and tea.
...Today, of course, the chief cultural distinction is between coffee and tea,
which, according to a list drawn up by Weinberg and Bealer, have come to represent almost entirely opposite sensibilities:
as Pemberton's French Wine Coca, a mixture of alcohol, the caffeine-rich
kola nut, and coca, the raw ingredient of cocaine. In the face of social pressure,
first the wine and then the coca were removed, leaving the more banal
modern beverage in its place: carbonated, caffeinated sugar water with less
kick to it than a cup of coffee. But is that the way we think of Coke?
Not at all. In the nineteen-thirties, a commercial artist named Haddon Sundblom
had the bright idea of posing a portly retired friend of his in a red
Santa Claus suit with a Coke in his hand, and plastering the image
on billboards and advertisements across the country. Coke, magically,
was reborn as caffeine for children, caffeine without any of the weighty
adult connotations of coffee and tea.
...Today, of course, the chief cultural distinction is between coffee and tea,
which, according to a list drawn up by Weinberg and Bealer, have come to represent almost entirely opposite sensibilities:
Coffee Aspect
|
Tea Aspect
|
Male
|
Female
|
Boisterous
|
Decorous
|
Indulgence
|
Temperance
|
Hardheaded
|
Romantic
|
Topology
|
Geometry
|
Heidegger
|
Carnap
|
Beethoven
|
Mozart
|
Libertarian
|
Statist
|
Promiscuous
|
Pure
|
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